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Speechwriting. The Expert Guide

The Three Golden principles of Speechwriting

  1. The audience matters more than you.
  2. Emotions are far more powerful than logic.
  3. Less is better. (dont pact to much information)

The Three Golden Rhetorical Devices

'Friends, Romans, Countrymen Lend me your ears I come to bury Caesar, not to praise him.' -Shakepeare 1. The rule of three (listing if three things, e.g. Friends, Romans, Countrymen) 2. imagery (e.g. lend me your ears) 3. contrast (e.g. I come to bury Caesar, not to praise him)

The Top Three Myths of Speechwriting

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